Tailwind EMEA expands partnership with IAS into Czechia
The partnership enables local advertisers to ensure brand safety, reduce media wastage and maximise advertising performance across Social Platforms, the Open Web and Connected TV.
Prague, April 16 , 2026.
Tailwind EMEA, the leading advertising technology partner for brands and agencies, has officially launched operations in Czechia, bringing local advertisers extended access to advanced measurement and optimization capabilities through its partnership with global leader in media quality, Integral Ad Science (IAS).
Through Tailwind EMEA’s local support in partnership with IAS, Czech advertisers can maximize their return on ad spend (ROAS), using media quality as an engine for growth: safeguarding and scaling their campaigns, ensuring their ads are seen by real people in brand safe and suitable environments, with verified consumer attention that delivers meaningful engagement. This is crucial at a time when marketers are under increasing pressure to prove the business impact of their spending.
Elena Bouka, Commercial Director – Europe at Tailwind EMEA, commented:
“Advertisers strive to prove return on investment. Our role through our partnership with IAS is to enable them to move beyond traditional campaign delivery metrics and focus on what truly matters: to drastically reduce media waste, optimize campaigns for real consumer attention, and drive better business results.”
