Tailwind, the specialized Marketing & Retail Media technology company of TDG, and Unlimitail, the leading Retail Media company in Europe and Latin America, are expanding their successful strategic partnership with the launch of Public Ads, the Retail Media solution of Public, the leading Omnichannel Retailer of Technology, Home Living & Entertainment products in Greece & Cyprus. 

 
With “Public Ads”, Public offers advertisers the opportunity to leverage the reach and rich data of its communication touchpoints to promote their products to a staggering 80% of the Greek consumers, who choose to visit, engage, and shop from Public.gr monthly. The new retail media solutions include sponsored listings and display advertising, covering every stage of the funnel throughout the consumer journey. 

 

“Fueled by our commitment to empower both customers and vendors, we are proud to announce, “Public Ads,” a revolutionary retail media solution designed to supercharge brand visibility and user engagement. “Public Ads” unlocks a powerful omnichannel advertising experience, connecting leading brands with the massive, engaged audience of public.gr” said Nikos Varvadoukas, VP Brand, Omnichannel & Supply Chain, Public Group. “To implement this innovative project, partnering with Tailwind and Unlimitail was a perfect fit, as they represent one of the most experienced Retail Media Technology teams in Europe.” 

 

The development of Public Ads is based on the industry-leading Epsilon Retail Media platform, which supplies over 150 retailers worldwide, and on the specialized consulting services of both companies in the design and implementation of bespoke retail media programs. 

 

Odysseas Ntotsikas, Managing Partner at Tailwind: “Crafting an effective and scalable retail media strategy is a huge opportunity for retailers, though it comes with multiple challenges that require retail and media expertise, solid technology, and deep market knowledge. The successful partnership with Public addressed these challenges head-on, empowering them with Epsilon Retail Media (previously named CitrusAd), the market–leading technology platform, complementing this with a nexus of best-in-class consulting and local supporting services.” 

  

“Tailwind and Unlimitail bring together distinct yet complementary assets united by a shared vision: empowering brands and retailers on their retail media journeys, making retail media accessible and highly effective”, states Thibault Hennion, COO of Unlimitail. “Our shared vision and joint work with Tailwind are already bringing tremendous value to local retailers with the launch of Public’s retail media program. More is to come.”