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TailWind

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The advanced solution for automation, optimization and reporting enables marketers to make the most of their digital ad-spend.

Athens, 30th May 2023.  

Tailwind EMEA, a TDG company, announces its regional reselling partnership with Skai™ . The two companies join forces to enable local marketers with the leading marketing automation platform and empower them to efficiently manage omnichannel digital marketing campaigns and maximize their media spend ROI. 

Skai™ ’s (previously Kenshoo) globally leading platform allows brands and agencies to manage, automate, optimize digital advertising at scale across paid search, paid social, retail media and apps. Matched with Tailwind’s understanding of local needs and particularities and service-excellence DNA, the solution aims to help marketers unify data, understand consumers in real time and drive activations which optimize media spend return on investment.   

“Our partnership with Tailwind will be instrumental in Skai’s expansion across Europe and the Middle East, helping us reach new markets and provide a platform for omnichannel marketing on performance media to more businesses,” said Dan Shering, Skai’s RVP EMEA. “TailWinds’ local market knowledge combined with a large international network, and trusted reputation across the industry, makes them a partner we are proud to align ourselves with. “ 

Eva Christopoulou, Managing Director of TailWind EMEA said: SKAI has been a game-changer in the marketing world, revolutionizing how global brands drive their strategies for more than 10 years. The platform provides powerful tools and data-driven insights fueling omni-channel activations.  We are beyond excited to be able to offer local marketers access to cutting-edge solutions that allow them to stay ahead of everchanging trends with confidence.