Tailwind and ForestView create a leading Marketing Digital Transformation offering in EMEA
Tailwind and ForestView, two of the TDG portfolio companies, have joined forces to create one of the leading Marketing Digital Transformation offerings in EMEA, under the Tailwind brand. This strategic move expands the spectrum and depth of services portfolio and empowers leading companies in Europe and the Middle East to accelerate their digital marketing and commerce transformation plans.
Tailwind is the preferential partner across 30 markets for some of the world’s leading marketing technology companies, including Amazon Advertising, Microsoft Advertising, GWI, Skai, and CitrusAd. ForestView stands out as one of the most experienced and award-winning companies in Greece, specializing in services in the fields of Marketing & eCommerce.
Tailwind’s expanded services for marketing organizations now center around four key pillars:
- Digital Technology enablement: Strategic planning, consultation, and platform integration for the deployment of the necessary technological and organizational infrastructure CMOs need to deliver effective personalized Marketing & Retail Media programs, across all digital consumer touchpoints.
- Consumer insights and Consumer Experience: Technological solutions for consumer profiling and data analytics, measurement and understanding of digital consumer’s behavior, to support the enhancement of consumer journeys, the overall customer experience and satisfaction.
- eCommerce enablement: Business planning, consultation, and end-to-end implementation services to help marketers develop and succeed with their presence on major international marketplaces, including Amazon.
- Digital Media operations: Outsourced, modular services for managing digital media operations in more than 15 channels – such as TikTok, Snapchat, Google, Instagram, Amazon, Taboola – and a number of measurement and verification platforms – such as Google DV 360, Google Analytics, Sizmek, IAS, MOAT – serviced by the company’s specialized and certified professionals.
“Tailwind operates as the “technological force” which helps in-house departments and cooperating marketing agencies of leading brands in Europe and the Middle East to expedite their marketing transformation. This is achieved through a nexus of strategic planning, technology integration, and outsourced operation services“ stated Eva Christopoulou, Managing Director of Tailwind.
“The expansion of our services under this united structure, aims to better address the need of our customers to better understand the omnichannel consumer. Our mission is to support them to build their organizational functions and technological capabilities to establish mutually beneficial relationships with their omni-channel customers.”
Odysseas Ntotsikas, founder and CEO of ThinkDigital Group (TDG), stated: Today, more than ever, digital transformation and the operations of Marketing departments must align with the speed and direction at which consumer expectations and behaviours are evolving. The union of these two leading TDG companies, creates the required talent and expertise pool to support our clients’ acceleration initiatives at the required scale and speed in the wide Geo area that Tailwind already successfuly operates.