Search advertising has long been a crucial channel for marketers aiming to attract consumers. Efficient budget management is key to [...]

Consumers, across generations, turn to social media to make purchasing decisions. Especially the younger ones which are the most likely [...]

The need of marketers to constantly adapt and innovate has been hot now, more than ever.   Optimization is key to [...]

It is widely known that Amazon advertising has become crucial for ecommerce success and retail media marketers have shifted their [...]

Today's hybrid consumers engage with brands through nearly 20 different media channels, making it essential for marketers to deliver the [...]

Search advertising has become an integral part of digital marketing strategies, with marketers worldwide investing significantly in this channel to [...]

Over the last years, social advertising has grown to be one of the most important channels for marketers to engage [...]

In today’s hyperconnected and fast-paced digital landscape, understanding and effectively managing the modern customer journey has become a key challenge [...]

Amazon, Walmart, Target and Tesco have paved the way on a global level, and the number of those retailers taking [...]

The advanced solution for automation, optimization and reporting enables marketers to make the most of their digital ad-spend. Athens, 30th [...]