Campaign Details

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The Challenge

Pepco, a retail chain offering budget-friendly clothing, accessories, home goods and a leading Havas’s client, encountered the daunting task of capturing multiple audiences’ attention through an always-on digital campaign promoting weekly offers.


The Approach

Havas joined forces with Tailwind and deployed a dynamic campaign that flexibly showcased Pepco’s weekly offerings by leveraging two of Tailwind’s Ad-tech solutions:

  • Programmatic media buying, utilizing Xandr DSP, for precise targeting of Pepco’s desired audience segments
  • Tailwind’s high-impact creative formats, to increase campaign efficiency and drive engagement with Pepco’s brand



Custom Creative formats with programmatic media buying case study results


Download the case study now to learn more and contact us to take the next step in utilizing creative wisely and maximizing campaign performance and efficiency through programmatic media buying.