Converting Shopping Lists into Shopping Carts: The Back-to-School Advertising Playbook
The practical guide to win the window that decides what ends up in the shopping cart, for students and parents, during the Back-to-School period.
Every summer, Greek households quietly start planning toward September, as summer relaxation gives way to Back-to-School mode.
Desire builds through midsummer for teens, but once the school’s supply list lands, that desire turns into focus — and retailers have a narrow window to win the cart before it closes and the first bell of the year rings.
We have built the practical guide for retail and FMCG brands to advertise at the pace of the Back-to-School decision window and influence the decision with messages that resonate, in the context they trust, at the moments that matter.
What's Inside
The Decision Window
Map the curve where the Teen Trendsetter's desire and the Organised Parent's validation peak and see exactly where your campaign should align with them
The Media Curation Advantage
How YouTube and Open Web curation work together to win attention as purchase intent climbs toward its peak
The Attention-Winning Formats
Get the impactful creative formats that are designed to earn attention at each phase of the journey, from desire to demand
