Optimize your Creative Performance in Social Advertising with Marketing Automation
Creative is one of the major factors influencing the effectiveness of an ad, and a major concern of marketers is [...]
Simplify Your Keyword Management with Marketing Automation
One of the most crucial factors for a marketer’s success in paid search advertising is effectively managing keywords. But it [...]
Achieve Maximum Seasonal Impact with Custom Creative Formats
As the calendar flips towards the holiday season, shoppers are becoming increasingly inclined to make purchases, while advertisers are highly [...]
Efficiently Manage your paid Search Advertising Budget with Marketing Automation
Search advertising has long been a crucial channel for marketers aiming to attract consumers. Efficient budget management is key to [...]
Optimize your Social Advertising Campaigns with the power of Automation
Consumers, across generations, turn to social media to make purchasing decisions. Especially the younger ones which are the most likely [...]
The path to Optimization with Marketing Automation
The need of marketers to constantly adapt and innovate has been hot now, more than ever. Optimization is key to [...]
Master the strategy of combining Amazon Marketing Cloud with Amazon DSP and Skai’s™ cutting-edge marketing automation
It is widely known that Amazon advertising has become crucial for ecommerce success and retail media marketers have shifted their [...]
The ROI of Marketing Automation in Retail Media campaigns for brands and agencies
Today's hybrid consumers engage with brands through nearly 20 different media channels, making it essential for marketers to deliver the [...]
Boost your Search advertising with marketing automation
Search advertising has become an integral part of digital marketing strategies, with marketers worldwide investing significantly in this channel to [...]
Leverage marketing automation for Social Advertising success
Over the last years, social advertising has grown to be one of the most important channels for marketers to engage [...]
From Good to Great: How marketing automation transforms digital campaign management on Search, Social and Retail Media
In today’s hyperconnected and fast-paced digital landscape, understanding and effectively managing the modern customer journey has become a key challenge [...]
The future of Retail: Explore the untapped potential of retail media
Amazon, Walmart, Target and Tesco have paved the way on a global level, and the number of those retailers taking [...]
