Everything a local publisher should know about programmatic video advertising in 10′!

Dec 10
Thomai-Gklarou---Stavropoulou

Everything a local publisher should know about programmatic video advertising in 10′!

Tailwind participated in the TV & Video Conference in Athens this month, a great event that addressed the key issues affecting Publishing & Advertising professionals with regards to the future of TV and Online Video.

Delegates were able to discuss the latest trends in the consumption of audiovisual content and see the latest innovation in video and TV advertising; Cross Screen Measurement, Programmatic TV, Native Video Content, Cross-platform Targeting and Attribution, Mobile Video.

During “Strategy, Planning & Buying”, the second session of the event, Thomai Gklarou – Stavropoulou, TailWind’s International Product Director, prepared a sophisticated meal, using 1 cup of Video Usage & Ad Spend Data, 1 kg of Programmatic Advertising Terminology, and 2 tsp of David & Goliath examples.

All the ingredients were mixed in a bowl with the local publisher struggles, and sprinkled with tips and tricks for those publishers to fight back, heated for 10 minutes at 180°. On top of it, Ms. Thomai Gklarou – Stavropoulou added the Chef’s Magic Secret Ingredient from Project Agora.

Bon Appetit! 😉