TailWind will collaborate in Romania with Lucian Romascanu who will coordinate the local operations.

May 15

TailWind will collaborate in Romania with Lucian Romascanu who will coordinate the local operations.

TailWind, the specialized company of TDG in Programmatic Trading and Ad-Tech Solutions, expands its operations in Romania with the appointment of Lucian Romascanu at the role of Country Manager

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Lucian Romascanu, a graduate of ASE Bucharest and with an EMBA with the University of Washington, Seattle/ASEBUSS has a long experience in media and held top position with important Romanian media companies like Ringier or Dogan Media/KanalD.

His role within TailWind will be to increase the presence of Project Agora within the digital landscape and to make it the preferred destination of the advertisers’ programmatic budgets. In the same time Romascanu and his team will grow the market share of Sizmek adserving solution, part of TailWind portfolio.

Project Agora, which was officially launched in December last year in Romania and Greece, aims to bring laissez-faire in advertising by creating trusted, brand safe marketplaces that add value to advertisers while protecting the interests of local publishers.

Within five months from its launch Project Agora Romania onboarded eight top Romanian publishers and ran campaigns that reached higher KPIs than the industry average.