TailWind welcomes David Baranes at the Publishing Conference ‘14

Mar 4

TailWind welcomes David Baranes at the Publishing Conference ‘14

TailWind, the specialized Ad-Tech Solutions Company of TDG, welcomes in Greece Mr. David Baranes, AppNexus’ Country Manager for France and Southern Europe.

He will participate as a keynote speaker at the Publishing Conference ’14, which will take place on Friday, March 7th, in Athens, Greece, to elaborate how Programmatic Trading can lead to the Digital Renaissance of Traditional Media.

The senior executive of AppNexus, which is considered the leading Ad-serving and Exchange platform globally, will explain on stage how French publishers took advantage of Programmatic Trading to enhance their advertised product and increasing their revenue.

He will talk about the challenges in the process, the collective decisions publishers made and the results.

David Baranes will attend the conference along with senior executives of TailWind, which is the preferred Partner of AppNexus for over 30 countries in CE Europe, Middle East and Africa.