TailWind to present Project Agora at dmexco’14

Sep 8

TailWind to present Project Agora at dmexco’14

Project Agora, the first automated advertising marketplace in SE Europe, will be the theme of TailWind’s presentation at dmexco’14, the largest digital marketing exhibition globally.

TailWind will take the stage this Thursday, September 11th, as part of AppNexus’ Client Showcase, which will feature some of Europe’s most innovative Programmatic Trading projects.

Under the brand “Project Agora”, TailWind is building a network of audience driven programmatic marketplaces of premium local publishers across Europe, Middle East and Africa. Project Agora’s mission is to bring laissez-faire in advertising by creating trusted, brand safe marketplaces that add value to advertisers while protecting the interests of local publishers.

Project Agora will officially launch in Romania & Greece this October, in collaboration with the top local digital media players in each country, while it will expand further in CEE & MENA in 2015.