Sizmek becomes the only company globally to be accredited by Media Rating Council on desktop, mobile web and in-app delivery

Jan 25
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Sizmek becomes the only company globally to be accredited by Media Rating Council on desktop, mobile web and in-app delivery

The Media Rating Council has accredited Sizmek with the In-App and Mobile Web Media Rating Council Accreditation. The accreditation covers the measurement of served ad impressions and clicks on mobile web and mobile apps, across display, rich media and videos and builds on the previous MRC accreditations for ad delivery and viewability on desktop.

Sizmek is now the only company with Ad Serving functionality to claim all three accreditations: desktop, mobile web & in app, from the Media Rating Council (MRC). You can read more about this subject on Sizmek’s blog.

Panagiotis Giannakouras, Tailwind’s Senior International Product Manager said:

«With advertisers increasing their focus on mobile, it becomes critical for them to have the highest level of confidence with mobile web and in app data. Sizmek’s accreditation from MRC, is moving towards this direction, ensuring advertisers receive the highest level of accuracy and transparency.»

TailWind is Sizmek’s exclusive partner for CE/SE Europe, and also Appnexus’ partner for over 30 countries in CEE & MEA.