Sizmek announces new data center in Europe to support its next generation open ad management platform MDX NXT

Jul 14
datacenter-shutterstock

Sizmek announces new data center in Europe to support its next generation open ad management platform MDX NXT

The opening of a new data center in Frankfurt, Germany, has been announced by our partner Sizmek. The new facility will support the ad serving technology platform, called MDX NXT.

The new data center is in addition to the two existing data centers located in Amsterdam, and it will also enhance the company’s ability to comply with the upcoming changes in the European data collection and processing laws, such as the General Data Protection Regulations (GDPR) to be effective in 2018.

According to Sizmek, this development will not only meet, but exceed the current (and upcoming) data protection regulations across Europe.

« The fact is our entire industry needs a greater amount of transparency when it comes to this issue », said Neil Nguyen, Sizmek, CEO.

Read more details here.