Sizmek Acquires Rocket Fuel, Creating Industry’s First Predictive Omni-Channel Marketing Platform Serving Agencies and Brands

Jul 20

Sizmek Acquires Rocket Fuel, Creating Industry’s First Predictive Omni-Channel Marketing Platform Serving Agencies and Brands

Sizmek, global, independent Ad-Management company, exclusively represented by Tailwind in CE and SE Europe announced it is entering into a definitive agreement to acquire Rocket Fuel, the leading player in predictive marketing.

The acquisition brings together two of the world’s most respected names in advertising technology, to create the largest independent marketing platform built for agencies and brands. It will fuse together Artificial Intelligence powered predictive analytics, dynamic creative and media optimization to drive true campaign performance. It will combine under the same roof: DSP and DMP and the most robust dynamic creative optimization and ad serving capabilities.

This integration is perceived as the logical next step in marketing automation, and will create a full-funnel solution to enable agencies and their brands address key performance objectives across the entire media plan [paid, owned and earned]. The leading company is reinforcing it’s commitment to empower buyers to create powerful advertising campaigns by providing them with the most robust solutions that combine technology, intelligence, creative solutions, and award-winning support.

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