Top Hungarian Media Players join forces with TailWind to launch Project Agora HU

Oct 13
agora hungary

Top Hungarian Media Players join forces with TailWind to launch Project Agora HU

RTL Hungary, Adaptive Media, Ads Interactive, Habostorta, Nosalty.hu andRussmedia, six of the leading Hungarian digital media players have announced their intent to launch, in collaboration with TailWind, Project Agora Hungary”,an audience driven programmatic marketplace of premium local publishers.

The parties together own or represent 100+ premium websites, with more than 340 mion page views per month and an impressive monthly reach of more than 3,7 mion Hungarians.

The coalition jointly reaches 70% of the Hungarian internet population. (source: Gemius – DKT June 2015)

Odysseas Ntotsikas, TDG’s Managing Director and Founder, commented:

“Local Publishers have long been the smallest fish in a fierce war monopolized by international giants. While the digital advertising spend has been growing, the local players’ share has been stagnant or decreasing. Publisher Alliances have been blossoming around the world as they provide the only significant way for local media companies to reclaim back their market share and regain strategic independence”.

Project Agora is already live in Greece and Romania since 2014 and is to launch in the MENA region in October 2015.

In Romania, the launch partners include the top 6 internet publishing groups with over 70 premium websites and an overall reach of 5 million unique users per month.

In Greece, Project Agora’s partners include 5 of the top TV broadcasters and more than 60 major websites with an overall reach of 4m unique users per month.

During its first 6 months of operation hundreds of campaigns run on Project Agora Romania and Greece from top advertisers including BMW, Deutsche Telekom, Emirates, ING, Orange, Seat, Vodafone and Unilever.

“Project Agora’s mission is to bring laissez faire in advertising by creating trusted marketplaces that add value to advertisers while protecting the interests of local publishers.” – commented Akos Szabo who is leading Tailwind’s Hungarian operations.

Akos was previously the country manager of TDG’s sales house company Thinkdigital.

About TailWind

TailWind, a TDG company, energizes publishers, advertisers and advertising agencies to cut through the complexity of digital business and drive their business fast forward through automated, data driven, ad-technology solutions. TailWind owns and operates Project Agora, a network of programmatic publisher marketplaces across CEE, SE Europe and MENA.

TailWind is also Appnexus’ partner for over 30 countries in CEE & MEA, andSizmek’s partner for CEE.