IAB Europe values European Programmatic Market at €2.1bn

Sep 12

IAB Europe values European Programmatic Market at €2.1bn

At its panel at dmexco 2014, IAB Europe announced that the programmatic market in Europe leaped 111% in just 1 year!

More specifically, according to a pan-european research conducted by IAB Europe and IHS Technology, the size of the european Programmatic Market is now valued at €2.1 billion.

Recognising the growing importance of Programmatic within the digital advertising ecosystem, this research is the first initiative by IAB Europe to deliver greater insights on Programmatic Trading .

As Graham Wylie, member of the IAB Europe Programmatic Trading Task Force and Senior Director EMEA & APAC Marketing at AppNexus said “This programmatic market sizing from IAB Europe provides a compass for media owners, agencies and other players alike as to where the market is heading and which business decisions to make”.

If you want to find out about the status of Programmatic Trading in CEEMEA and learn the major trends, challenges and opportunities for advertisers and publishers, download the brand new whitepaper by TailWind & AppNexus.