Case Study: « We beat horror with Magic » (The Blair Witch Project 2016)

Jan 6
the-blair-witch-project-2016

Case Study: « We beat horror with Magic » (The Blair Witch Project 2016)

Being shot in secret under the name The Woods, the third film of the Blair Witch series and a direct sequel to The Blair Witch Project was released in Greece at the end of September 2016. Our client, the BGM OMD agency, needed a campaign to raise awareness around the new Blair Witch movie among the 18-44 years old target, residents of Athens and Thessaloniki, exclusively.

For those who are interested in numbers, the campaign’s case study is already on slideshare, our solution being to use Magic InArticle, a Project Agora proprietary innovative out-stream video unit, embedded at the heart of the editorial content, and, as expected, the highest interaction was reached among the Urban Hipsters audience, with 1.39% CTR.

Note: If you want to learn more about Project Agora’s audiences, please visit this page. The innovative ad formats are available here.