Audience Driven Advertising: The Behind the Curtains View

Jun 3

Audience Driven Advertising: The Behind the Curtains View

Data / Audience driven advertising is usually provided in a black-box fashion with the advertiser having no transparency on how the end result came about. In this presentation, delivered during Programmatic Trading and Data Conference in Athens, TailWind provides a behind the curtains view of how an Audience Driven Execution really works in Real time Advertising.