AppNexus becomes Le Figaro Group Technology Partner

Apr 12

AppNexus becomes Le Figaro Group Technology Partner

Tailwind’s Partner, AppNexus, the world’s leading independent advertising technology company, announced its partnership with Le Figaro Group, the largest digital publisher in France and owner of the venerable daily newspaper, Le Figaro.

Anyone who cares about the future of independent publishing should be rooting for companies like Le Figaro,” said Brian O’Kelley, CEO of AppNexus. “Le Figaro is an example of how independent publishers can apply a sophisticated, data-driven strategy to survive and flourish in the digital age. We share a common commitment to maintaining a vibrant and competitive ecosystem for great journalism and content.

Le Figaro Group will be using all the features of the AppNexus Publisher Suite, including its Publisher Ad Server, Supply Side Platform (SSP) and Yieldex Analytics.

With the new capabilities, AppNexus enables publishers to boost monetization, extend their audiences for additional revenue, achieve new economies of scale and increase efficiencies.
appnexus publisher suite

AppNexus Publisher Suite supports and enables a virtuous cycle between consumers, advertisers and publishers where consumers continue to have access to the best content for free, advertisers are able to find their audience in ways that meet the needs of their campaign objectives and publishers are able to continue to thrive through best-in-class monetization and technology that makes sure they have a great place in the ecosystem.

If you want to find out more about the AppNexus Publisher Suite or the rest of the AppNexus solutions and capabilities, feel free to contact us.