GroupM is looking to reset digital advertising’s balance.

Apr 20
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GroupM is looking to reset digital advertising’s balance.

Happy to read that the very premise of Project Agora is becoming common practice: Private exchanges enable publishers to adapt to online advertising’s automated overhaul while keeping control over who advertises on their sites and at what price. “We’re not going to lose volume, not going to lose scale, we’re going to upgrade quality.”

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